NY Times informuje o nowym projekcie Google we współpracy z Intelem, Sony i Logitech. Ma to być Google TV — internetowa telewizja. A może raczej telewizja z Internetem.
Google TV będzie prawdopodobnie czymś pomiędzy tradycyjnym telewizorem a komputerem. Telewizor Sony z procesorem Intela brzmi ciekawie. Logitech ma przygotowywać specjalną klawiaturę będącą jednocześnie pilotem, a Google dostarczy oprogramowanie, które sprawi, że telewizor zamieni się w centrum domowej rozrywki.
Google już od 2007 roku próbuje wejść na rynek reklamy telewizyjnej. Dotychczasowa współpraca z amerykańską siecią EchoStar nie przyniosła jednak spektakularnych sukcesów, stąd prawdopodobnie pomysł aby pójść o krok dalej i przygotować własne, całościowe rozwiązanie, a być może nawet zmienić sposób w jaki ludzie oglądają telewizję.
Niebagatelną rolę może tu odegrać platforma YouTube, dla której Google od czasu zakupu (przepłacając cały miliard dolarów) w 2007 roku próbuje znaleźć źródła przychodzu (serwis mimo ogromnych nakładów i wielkiej popularności cały czas przynosi straty). Na YouTube dostępne są już pełnometrażowe filmy. Czemu więc nie umożliwić ich oglądania wszystkim odbiorcom Google TV? W ramach abonamentu, albo za darmo, wyświetlając reklamy?
Przedstawiciel żadnej z firm wymienianych jako partnerów w projekcie nie chciał wypowiedzieć się dla Business Week. Gabriel Stricker, rzecznik z Mountain View odmówił komentarza. Podobnie postąpił Greg Belloni z Sony oraz Pamela McCracken z Logitech. Mary Ninow z Intela nie potwierdziła ani nie zaprzeczyła donosom NY Times.
Zaraz, czy o połączeniu telewizorów z komputerami, dzięki czemu takie mutanty miały być multimedialne i internetowe, nie było już głośno coś koło wprowadzania dvd na rynek konsumencki? (czyli koło 97 – 99)
Nie wiem, który "mundry" dał Ci minusa, bo takie pomysły faktycznie były, o ile pamiętam głównie w oparciu o DVD (odtwarzacz łączący się z Internetem w celu pozyskania dodatkowych treści). AFAIR są na to odpowiednie specyfikacje.
Inna sprawa, że nawet na przełomie wieków nie było wielkich możliwości technicznych, infrastruktury i zdigitalizowanych treści, przez co to nie miało większych szans biznesowo. Tzn. to było nawet wykonalne, ale zupełnie nieopłacalne.
Co innego w 2010, przy rozwoju zawartości Internetu, edukacji klienta, dostępu do sieci, techniki wyświetlania obrazu (HDTV) i, przede wszystkim, wymiaru technologicznego procesorów i wielkich możliwości produkcyjnych Intela.
Intel ma możliwości i potrzebuje nowych rynków zbytu, Sony – przewagi konkurencyjnej i powodu, by klienci wymieniali telewizory, Google – chce kontrolować Internet i trzymać rękę na wszystkich wschodzących rynkach.
Sam czekam na realną migrację w kierunku domowych centrów rozrywki (ile to lat temu Intel pokazywał swoją "concept platform" – bodajże VIVO?)
@aegis maelstrom
Nie, nie chodzi o DVD. Chodzi o set-top-boxy ktore mialy zastapic/wyprzec DVD i klasyczne odbiorniki TV. Kontynuatorem tej przegranej wowczas inicjatywy zostaly kilka lat pozniej boxy VOD telewizji kablowej, a ostatnio "odbiorniki" Netflixa i rozne HTPC. Zaden z nich nie jest jednak pelnoprawnym nastepca idei z konca lat 90-tych.
W skrócie: łącza i procesory były za wolne, a sprzęt do przetwarzania zbyt drogi, żeby wyszło to sensownie (czyt. biznesowo opłacalnie) w tamtym czasie. Być może teraz sytuacja się zmieniła – czas pokaże…
Telewizor Sony z procesorem Intela brzmi ciekawie.
A moim zdaniem brzmi głośno… Wolałbym coś opartego o coraz popularniejsze procesory ARM – dałoby to rozwiązanie cieńsze, cichsze (bo bez wiatraczka), bardziej energooszczędne. Cud miód. A przecież nikt Windowsa na tym instalować nie będzie…
PS. Chyba, że Intel produkuje procesory z taką architekturą a ja o tym nie wiem…
Sprytna architektura wyrabia na mniejszej liczbie tranzystorów i mniejszym taktowaniu, a więc pośrednio daje mniejsze grzanie na scalaku z tego samego procesu technologicznego co scalak o architekturze mniej sprytnej. To nie tak? Pytam jako czysty softwarowiec nieznający asemblera (nie na tyle by filozofować). Rzadko wchodzę w koncepcje sprzętu, a już takie rzeczy jak grzanie półprzewodnika, to dla mnie inny świat. Dla mnie może tam siedzieć diabeł z korbką. 😀
O co ludzie kaman z tym odsyłaniem do książek do fizyki? Każdy kto się uczył czegoś ponad poziom gimnazjum albo humanistykę, wie, że nauki ścisłe to solidne dupogodziny i trudno bez przygotowania wziąć książkę i sobie coś ze środka doczytać. "Doczytaj se w książce od fizyki", brzmi jak, "ja swoje wiem", "wiem ale nie powiem". Nic nie wnosi do dyskusji taka poza.
A ja bym wolał x86. Przecież to jest telewizor. Nawet jeśli ma 5 cm grubości, to można wpakować duży i cichy wentylator. Poza tym nie chciałbym, żeby telewizor mi się przywieszał na kilku uruchomionych zakładkach.
Mój TV Samsung ma ARM’a, linuksa i obsługuje youtube, filmy (Xvid, H.264) więc takie rozwiązanie już jest, ale tutaj chodzi chyba o coś więcej. Sony z Google chcą zrobić telewizję bez anteny ;). Kupujesz TV, podłączasz internet, płacisz abonament i oglądasz :).
No właśnie to próbuję zasugerować, ale z marnym skutkiem :). Proste rozwinięcie YT z wykorzystaniem dostępnych technik można zrobić bez takiego dętego "sojuszu". Jeśli oni się spikneli, to najpewniej kombinują z pchnięciem ewolucji internetowej TV na tory spod znaku sklepiku apple. Brakuje tylko pana Murdocha.
A mnie się ta wiadomość nie podoba. TV można zrobić w oparciu o standardowe technologie komputerowe. Wszelkie multimedialne piloty, centra multimedialne itd. mieszczą się w standardowej architekturze systemów. Klient od dobrych paru lat jest na to gotowy. Wąskim gardłem jest przepustowość sieci, ale tutaj po prostu trzeba poczekać na jej rozwój albo zainwestować w infrastrukturę.
Mi ten "sojusz" na kilometr pachnie zabezpieczeniem się przed wysypem tanich TV i ustawieniem spraw pod DRM.
Ja kombinuję tak. Jakikolwiek, nawet niewielki, producent składa PC z ekranem, daje system (jeden z gotowych), jakiś soft od siebie albo i to nie, bo wystarczy przeglądarka. Do tego multimedialna klawiatura bezprzewodowa. Stacja TV to de facto strona internetowa działająca na ogólnych zasadach + strumień video. Każdy może sobie zrobić "telewizor", każdy może zrobić "stację TV". tzn. jest to stosunkowo łatwo osiągalne.
I jakie w tym miejsce dla Googla, Sony i Intela? Pytam pasjonatów informatyki i osoby zainteresowane ekonomią, a nie fanboyów 😉
Sony lubi rozwiązania "własnościowe", więc strzelał bym tak jak Ty w kierunku DRM. Wystarczy przypomnieć, że mieli swój, droższy VHS (chyba BETACAM to się nazywało – nie chce mi się szukać nazwy w google'u), w czasach DVD wspierali DVD-R+, nawet jeśli chodzi o nośniki to preferują MemoryStick-i zamiast kart SD.
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